Hey, I'm Nastia,
Hey, I'm Nastia,
Hey, I'm Nastia,
a product designer
a product designer
a product designer
How I Work
How I Work
How I Work
This is the process I’ve shaped over 10 years of practice.
Want to know who’s behind it?
DISCOVERY
Start with people, not pixels
Talk to users first, define the problem. Stories shape the design
DISCOVERY
Start with people, not pixels
Talk to users first, define the problem. Stories shape the design
DISCOVERY
Start with people, not pixels
Talk to users first, define the problem. Stories shape the design
HYPHOTHESIS
Frame the challenge
Spot assumptions. Define success
HYPHOTHESIS
Frame the challenge
Spot assumptions. Define success
HYPHOTHESIS
Frame the challenge
Spot assumptions. Define success
ALIGNMENT
Rally the team
You can’t move fast if no one knows where are we going
ALIGNMENT
Rally the team
You can’t move fast if no one knows where are we going
ALIGNMENT
Rally the team
You can’t move fast if no one knows where are we going
BUILD
Design
Fast iterations, AI-powered ideations, beautiful outcomes
BUILD
Design
Fast iterations, AI-powered ideations, beautiful outcomes
BUILD
Design
Fast iterations, AI-powered ideations, beautiful outcomes
TEST
Let’s break it
Every stumble is the insight
TEST
Let’s break it
Every stumble is the insight
TEST
Let’s break it
Every stumble is the insight
DELIVER
Launch and listen
Measure impact and close the loop
DELIVER
Launch and listen
Measure impact and close the loop
DELIVER
Launch and listen
Measure impact and close the loop
What I Do
What I Do
What I Do
UX research
& strategyDriving product direction with user insight + data-backed hypotheses
Product
DesignCrafting mobile and web tools that feel simple and usable
Visual & Brand Design
Animations, illustrations, branding, and presentations that bring ideas to life.
AI-assisted
workflowsPrototyping and testing faster with AI, while keeping judgment human
Data-driven
storytellingTurning metrics into narratives that align teams and build trust
Cross-functional leadership
Partnering with engineers and PMs to ship the right decisions
System design
& clarityMeasure impact and close the loop
